The Senior Copywriter is responsible for collaborating with designers and creative team members to create engaging and memorable concept-driven campaigns aimed at prospects, members and influencers. They will lead in creating compelling content and inventive solutions for integrated campaigns designed to support and elevate the credit union, and are passionate about writing and know how to tell a great story. The Senior Copywriter works closely with creative team, strategists and Senior Marketing Operations Manager to ensure creative concepts and executions meet brand standards and established business objectives.
What you'll do here:
Creates relevant and meaningful content for specific consumer segments.
Writes scripts for social networks videos, short commercials, and develops concept-driven creative ideas and solutions for strategic marketing integrated campaigns across media channels including, email campaigns, digital landing pages, digital banner ads, print ads, sales materials, infographics, calls to action, etc.
Works with the creative team to develop clear and compelling conceptual solutions based on a deep understanding of products, services, and the target audience that drives business. Organizes information in a way that's easy for the reader and communicates vision to designers. Synthesize and incorporate input from different stakeholders to create a final product.
Presents fresh ideas and new concepts to Marketing leaders, team members, stakeholders, and internal clients of all levels while maintaining the ability to respond positively to critique.
Manages and prioritizes multiple projects, consistently delivering high quality copy within established, timelines.
Perform other job-related duties as assigned.
What you'll need:
Bachelor's Degree in English, Communication, Journalism, Marketing, or related field.
8 years of copywriting experience.
Experience working on both small (1-14 deliverables) and large-scale projects (15 deliverables) in a team environment.
Excellent attention to detail, extremely organized with the ability to handle multiple deadlines in a highly fluid environment.
Write effective Search Engine Optimization copy for headlines, websites, landing pages, blogs, and CTAs that drive results.
Demonstrated ability to collaborate effectively with multiple teams to produce ideas.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers and benefits visit www.desertfinancial.com/careers
Job Reference #: 34763