Senior Demand Generation Manager
The Senior Demand Generation Manager is responsible for leading a team that ensures measurable, positive impact on engagement, new members, and financial performance. Working across functions, they are responsible for crafting engagement strategies that utilize that accelerate acquisition, increase revenue, and convert prospects into members through a variety of digital and automated channels.
What you'll do:
Build, develop, and lead the demand generation team, ensuring work quality, timeliness, and effectiveness.
Develop campaign and program strategies based on persona and customer journey that drive increased leads into the funnel as well as increased funnel velocity, leading to more closed business.
Examine existing customer journey and campaigns programs, looking for places to optimize.
Creates plans and strategies for optimization. Line of Business Alignment: Works with leaders across the organization to ensure that program and campaign strategy are aligned with business and organizational goals.
Perform other job-related duties as assigned.
What you'll need:
Bachelor's Degree in Marketing, Communications, or related field
5 years of experience developing and managing omni-channel campaigns/programs designed to drive business and revenue.
3 Experience directly managing a marketing team.
Advanced Content Marketing Knowledge.
Working Knowledge of Marketing Automation Platforms and Best Practices.
Advanced knowledge of Google Analytics or other analytics platforms.
Advanced ability to influence others, especially those outside of their own team.
Advanced ability to ideate successful marketing initiatives, turning an idea into reality.
Superior verbal, written, and presentation skills.
Able to inspire and jump in and do it yourself. Not afraid to get your hands dirty
Exceptional Problem Solving Skills. Able to analyze data in order to make effective business decisions.
Proficient with Microsoft Office Suite products (Word, Excel, PowerPoint, Outlook).
Valid AZ Driver’s License.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers, and benefits visit www.desertfinancial.com/careers.
Job Status: Full Time
Job Reference #: 64444241-dc61-4828-b40c-c1964875c8b7