The content strategist works to understand business goals and user needs, then develops plans and strategies to deliver clear and relevant content that bring the two together. The Content Strategist will collaborate with all other key marketing functions to create a holistic content strategy and help institutionalize that strategy in those same functions, increasing both member and prospective member engagement and value by providing relevant content. The content strategist will also be responsible for the optimization of Desert Financial's content, ensuring created content is used across multiple channels to maximize its impact.
What you will do here
New Content Strategy: Work with the Demand Generation, Product Management and Member Marketing Strategy teams to understand content needs. Based on business goal and customer needs, develop plans and strategies for new content that will drive member and prospective member engagement, loyalty and sales.
Content Optimization: Examines existing content and develops plans and strategies to optimize based on customer engagement and business results. Finds new opportunities to use existing content in creative ways.
Content Editing: Edits new content to ensure content is in line with both the strategy for said content and Desert Financial's overarching content strategy.
Content Calendar Management: Manages Desert Financial's editorial calendar to ensure timely and optimal publication of content.
Social Media: Serves as back-up for day to day social media duties, including post scheduling and community management.
Perform other job-related duties as assigned.
What you will need:
Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
3 years of experience developing Integrate multi-channel content strategy for lead generation, engagement, loyalty, or other marketing activities.
Able to direct and manage writing team needs to create persona and buying journey centric client content to produce the best results for both sides.
Not afraid to get your hands dirty. Able to inspire and jump in and do it yourself.
Strong Problem Solving skills, with the ability to generate creative content ideas based on customer insights. Creativity in bring new ideas to fruition.
Exceptional Writing, editing, and proofreading skills. Superior verbal, written, and presentation skills.
Experience Managing Social Media Platforms and responding to customers or members and managing a social media community.
Ability to collaborate in a cross-functional environment, and develop and maintain key business relationships.
Proficiency with Microsoft Office Suite products (Word, Excel, PowerPoint, Outlook).
Valid Arizona Driver License required.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.
Job Reference #: 34083